Building the brand and the organization behind it for scale.

As Chief Brand Officer, I joined Elevo during a period of rapid growth and saw an opportunity to build a brand and marketing organization that could scale with the business. I led the evolution of our brand strategy and positioning, along with creative direction, campaign development, productization and recruitment marketing. At the same time, I built a 12-person marketing team from the ground up to bring that vision to life. During my tenure, Elevo grew from $40M to $130M.

Beyond the brand, I focused on creating tools, experiences and programs that could make an impact across the organization. I conceptualized CoachHQ, a utility and learning platform designed to support more than 3,000 coaches; developed onboarding journeys for coaches and new hires; and restructured the sales ecosystem to make our story simpler, clearer and more effective.

I also brought the brand into the real world. I created a mobile Street Team to build visibility at schools, community events and sponsorships, and developed Team Blitz, an on-the-spot hiring experience designed to accelerate recruitment in the field.

The result was more than a new expression of the brand. It was a more connected brand ecosystem, built to support Elevo’s people, customers and continued growth.