Entering the Consumer Market

Masimo, a globally respected medical technology company, launched its first direct-to-consumer product, MightySat. While the brand carried strong clinical authority, it lacked consumer recognition.

We developed the “Beat Your Best” campaign and manifesto platform, translating medical credibility into aspirational storytelling focused on personal performance and improvement. The campaign positioned Masimo within the consumer health technology category while preserving its trust and authority, helping bridge enterprise reputation with consumer relevance.