MOVE. DRINK. GIVE.

O.N.E. Coconut Water needed a campaign platform that extended beyond functional hydration benefits and built deeper emotional connection. As digital agency of record, we developed the MOVE. DRINK. GIVE. initiative, centered around ambassadors who embodied performance and service.

Through video storytelling and digital activation, the campaign strengthened brand affinity and expanded digital engagement while reinforcing lifestyle alignment. The strengthened brand platform and digital momentum supported the company during a critical growth stage leading into its acquisition by PepsiCo.