SELECTED WORK

Executive Creative Director

DJ Grimes

Strategic brand and marketing initiatives spanning growth, repositioning, and
cultural engagement.

SELECTED WORK

Executive Creative Director

DJ Grimes

Strategic brand and marketing initiatives spanning growth, repositioning, and
cultural engagement.

SELECTED WORK

Executive Creative Director

DJ Grimes

Strategic brand and marketing initiatives spanning growth, repositioning, and
cultural engagement.

Integrated Brand Campaign & Digital Growth

Integrated Brand Campaign & Digital Growth

O.N.E. Coconut Water

Built a purpose-driven campaign platform that deepened brand connection and fueled growth momentum.

Strengthened digital engagement during a pivotal stage leading into acquisition by PepsiCo.

Consumer Product Launch & Market Expansion

Consumer Product Launch &
Market Expansion

Consumer Product Launch & Market Expansion

Masimo

Masimo

Helped a globally trusted medical brand successfully enter the consumer market.

Translated clinical credibility into an aspirational brand platform for growth.

Cultural Engagement & Traffic Campaign

Cultural Engagement & Traffic Campaign

BJ's Restaurants

Created a culturally relevant video campaign that turned March Madness energy into social engagement and increased in-restaurant visits.

Customer Experience & Content Strategy

Customer Experience & Content Strategy

Public Storage

Simplified the customer journey for a national brand through engaging educational storytelling.

Turned routine FAQs into memorable brand experiences that reduced friction.

Cultural Engagement & Menu Discovery Campaign

Cultural Engagement & Menu Discovery Campaign

Red Robin

Created a culturally relevant campaign that turned menu discovery into an interactive dating experience—driving engagement, social sharing, and deeper connection with the brand.

Product Launch & Consumer Adoption Campaign

Product Launch & Consumer Adoption Campaign

Humana

Supported the launch of new healthcare technology by making adoption feel simple and human.

Connected product functionality to everyday life through
consumer-centered storytelling.