Simplifying the Customer Experience

Public Storage faced a common friction point: first-time renters often felt overwhelmed by the storage process. The brand needed a clearer, more engaging way to answer frequently asked questions and reduce customer hesitation.

We created a series of stop-motion videos using illustrated moving boxes to visually explain the process in a simple and memorable way. The content transformed educational information into approachable brand storytelling, improving customer confidence and simplifying the decision journey nationwide.