Driving Technology Adoption

Humana Pharmacy launched a new Apple Watch application designed to make pharmacy access more convenient. The challenge was helping consumers understand how the technology fit into their daily routines without overwhelming them with features.

We developed a short-form campaign demonstrating how the app integrates seamlessly into everyday life. By focusing on real-world use cases rather than technical functionality, the campaign supported adoption and reinforced Humana’s commitment to accessible, consumer-centered healthcare.