Making Menu Exploration Swipe-Worthy

Red Robin was looking for a fresh way to drive menu recognition and engage a younger, socially active audience. The challenge was increasing familiarity across a broad range of burgers while staying culturally relevant and entertaining in a crowded restaurant landscape.

We developed “Yummmble,” a playful campaign inspired by modern dating apps. Guests took a compatibility quiz and were matched with burgers based on their personality, complete with bios and follow-up emails written from their “burger match.” The campaign turned menu browsing into an interactive brand experience, strengthening menu awareness while deepening customer connection through humor, personalization, and cultural relevance.