selected work.
O.N.E. Coconut Water sought deeper engagement in a competitive beverage market. We developed the MOVE. DRINK. GIVE. campaign platform and ambassador storytelling initiative highlighting individuals who perform at a high level while giving back to their communities.
The campaign strengthened brand affinity and digital engagement while reinforcing lifestyle and purpose alignment, contributing to brand momentum leading into the company’s acquisition by PepsiCo.
Masimo, long trusted in clinical healthcare environments, launched its first consumer product, MightySat, and needed to establish relevance beyond medical settings. We developed the “Beat Your Best” campaign platform to introduce the brand through aspirational storytelling focused on personal progress.
The campaign translated clinical credibility into consumer relevance, successfully positioning Masimo within the growing consumer health technology market.
BJ’s Restaurants wanted to engage sports fans during March Madness while helping customers navigate common game-day frustrations in a fun, relatable way. We created the “Call a Foul” campaign, producing humorous videos where everyday fan frustrations were called as fouls through playful, social-first storytelling.
The campaign made BJ’s part of the tournament conversation while reinforcing the restaurant as a go-to destination for fans gathering to watch the games.
Misadventure Vodka produced carbon-negative vodka from surplus baked goods but struggled to clearly communicate its differentiation. We repositioned the brand around the platform “The Spirit of Sustainability,” connecting product truth with a story consumers could quickly understand.
The new positioning aligned brand, product, and purpose, strengthening consumer understanding and supporting sales momentum while creating a scalable platform for future growth.
Public Storage needed a clearer, more engaging way to answer common customer questions and reduce friction for first-time renters. We created stop-motion videos using illustrated moving boxes to explain the storage process in an approachable and memorable way.
The videos transformed routine educational content into engaging brand experiences, helping customers feel more confident while improving accessibility of essential information nationwide.